I work with practitioners, scholars, trainers, consultants, experts and leaders in architecture helping them create online info products:
Online courses, webinars, masterminds and membership sites.
Stop thinking about what equipment to use to record your online course!
It is not about that.
It is about doing what really matters, teaching your heart out and providing value to your students. And besides - this guide has you covered!
02. PROBLEM
Over the years I keep noticing the same frustrating problems in our industry:
Architectural education as is doesn’t prepare students for practice
There is very little access to specialized knowledge applied every day, in practice.
Practices lack a way to share and enrich each other's work.
Consultancy and monetization of knowledge is not a common trait in the industry.
There are many overpriced tech and CAD tutorials that don't mention anything about business strategy
None of the digital marketing solutions available on the market today target architecture experts specifically.
03. YOU
However if you believe that positioning yourself as an expert online is a way for you to spread your message, attract more clients, grow your architecture practice and make additional income through selling your expertise - you are int he right place!
04. SOLUTION
Architecture- MasterClass is a 10-week implementation based digital course aimed at architectural professionals interested in recording their own online masterclasses.
Here you can learn everything about how to launch your online course, build an audience and run successful campaigns to earn an income from sharing your expertise with others.
This program is not knowledge-based! This is not another HOW-TO or another boring lecture for you to sit through!
I don’t particularly care to teach you another thing about digital marketing, just adding to the overload of information out there.
This is an implementation-based course, where you are taken hand-by-hand through the journey of creating your own digital master class.
Week to week you will be able to measure your journey by hitting milestones specifically designed to drive you towards selling your first online master class.
- You will learn to implement simple to follow strategies to build a high-quality audience that trusts you and is truly interested in your expertise.
- You will build a strong online presence by regularly publishing and repurposing your current content contribution into different social media channels.
- You will build a website that is oriented around powerful lead conversion strategies and actually get to drive visitors to it through your social media channels.
- You will run your first sales campaign, and actually yield financial profit from your hard work in this course.
03. ABOUT ME
I am architect and a digital transformation expert for the architecture industry, globally. I am a host of an Arch Talk: Tank show which serves as a platform for industry specialist to talk about business, marketing and profitability in Architecture.
I also a co-host of a weekly show called Value of an Architect, which I run together with Simone de Gale, a current council member and treasurer for the RIBA, UK.
My personal project, called Profitable Architect Online is both a publication and a mentorship program helping global architects raise their value through integrating profitable business and marketing strategies at every moment of their career. My work is a combination of personal coaching, group masterminds, public speaking, and organising and hosting virtual events, seminars, conferences and workshops all focused on helping architects propel their career forward.
I am also working with Architecture Academia both in the UK, and the US helping them digitalise their faculty and move their studio culture online.
My mission is to make self-education in Architecture a new norm, as I believe that every architecture practitioner and student should have access to high-value academic, practical, and business education.
I am also a humanitarian as I keep building projects for indigenous communities around the world.